The RUXAK brand series of products is the new line of soft goods produced by Assault Industries (Rucksack - Military term for Back Pack with German origins - Still used by US military to describe the soft backpack carried by soldiers to hold supplies). The Assault Industries RUXAK rugged offroad cooler is made to handle whatever you can throw at it! This durable, lightweight and easy to clean cooler bag is designed to be used in a variety of life situations like camping, fishing, offroad excursions and more. The built in straps make it easier to carry than a boxy cooler while the soft malleable construction offers a higher degree of stow-ability in awkward or tight spaces. There are also built-in tie down straps to secure the cooler in place over tough terrain. The ultra durable, 1000 Denier vinyl outer skin features a high strength, tear resistant fiber weave and UV protective anti-fade coating. This high quality cooler is constructed using proprietary methods ensure that it keeps contents colder longer! The cooler features strong straps, a storage pouch, and Assault Industries logo. Get yours today and take it with your on your next outing! 1000 x 1000 denier vinyl has high ultra-violet fade resistance. This vinyl is durable, colorful and easy to clean. Perfect for indoor and outdoor applications 1000 denier is ideal for tents, canopies, awnings, sidewalls, banners, tarpaulins, field covers, equipment covers, divider curtains and more.